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Whipping up a gourmet breakfast can require a lot of hardware, from KitchenAid mixers to espresso machines. The same is true for taking on a major construction project, where circular saws and drill bits are just the beginning.

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

British Flower Brand Wants to Normalize Men Receiving Flowers

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Dutchie Rebrands With Lofty Goals for the Future of Cannabis

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Organize and Leverage Your Measurement Toolbox

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Why Marketers Need Collaborative Work Management

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